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Content analysis (sometimes called textual analysis when dealing exclusively with text) is a standard methdology in the social sciences for studying the content of communication. Ear; Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws. "Harrold Lasswell formulated the core questions of content analysis: "Who says what, to whom, why, to what extent and with what effect?." And, Ole Holstri (1969) offers a broad definition of content analysis as "any technique for making inferences by objectively and systematically identifying specified characteristics of messages." Here what Dr. Kimberly A. Neuendorf (2002) offers a six-part definition of content analysis: "Content analysis is a summarizing, quantitative analysis of messages that relies on the scientific method (including attention to objectivity-intersubjectivity, a priori design, reliability, validity, generalizability, replicability, and hypothesis testing) and is not limited as to the types of variables that may be measured or the context in which the messages are created or presented."
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IM Blogging Bootcamp
Important!: This is a very limited run offer. Registration will open on Monday, March 3, 2008 and close when we reach 25 students or on Friday, March 7, 2008..whichever comes first.
(Classes start on March 10, 2008)
Description: This is a 4-week intensive coaching session to help people effectively use their blog as a business marketing tool.
Lessons are delivered via email and as a back-up to unreliable email, in a private online membership area. Each week, the students receive a printable training guide that is accompanied by an audio recording, should students prefer to do their learning by listening. Students will receive practical weekly assignments to apply what they learn to their own businesses. They will receive feedback directly from myself and Lynette Chandler on all their assignments. We will also be available to answer questions through the private membership area throughout the 4 weeks.
QUICK! SIGN UP HERE!
You will not regret!!

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